Menu
Digital marketing audit services are essential to improve any of your future campaigns. They evaluate the overall performance and effectiveness of your tactics, strategies, and marketing channels to identify areas for improvement. This process is a marketing strategy itself because you want to ensure that your advertising, website, and social media efforts remain aligned with current trends to avoid missing out on opportunities. All of your campaigns require continuous assessment, improvements, and consolidation for long-term growth and success.
How Often Should You Perform a Campaign Audit
Depending on the type of campaign, the duration may differ. However, we would always recommend our clients to engage with digital marketing audit services at least every quarter, for us and your team to observe your marketing campaigns and determine how well they are performing according to expectations.
PPC Campaign Audit
A PPC audit examines the effectiveness, cost, and returns of your ad groups, individual ads, and ad campaigns to evaluate the short and long-term performance of your paid advertising strategy. This should take place routinely to optimise the performance of your PPC strategy. Other benefits include identifying issues, performance monitoring, optimization opportunities, competitive analysis, and audience insights that may serve to be useful for your business.
Social Media Campaign Audit
A social media campaign audit includes an in-depth analysis to provide an outlook of how your social media strategy is performing (or not) for your business. This kind of audit includes the process of analysing important metrics to assess your current strategy, such as campaign performance, engagement, demographics, locations, and so on. Our services go beyond simple social media campaign audits. We provide comprehensive profiling reviews, strategic retooling, and a thorough cleanup of your online presence to ensure your brand stands out and performs at its best.
Content Campaign Audit
Are you facing the problem of high website traffic but low lead conversion? Your content might be attracting the wrong target market or failing to effectively engage specific buyer personas. Our content campaign audit can help fix this. We offer to review and rewrite your content, identifying areas for improvement to ensure it addresses your customers’ specific needs. By understanding and targeting specific buyer personas, we can enhance your content’s effectiveness. Our content campaign audit includes tracking content performance and ensuring your content targets the right audience through the right channels.
UX (User Experience) Campaign Audit
Our UX campaign audit optimises your website or app for maximum user engagement and satisfaction. We evaluate key areas including usability, design, content, functionality, and engagement challenges. This audit offers several benefits, such as identifying critical issues that hinder user experience and providing expert reviews with actionable recommendations for improvement. By evaluating from the perspective of your target customers, we help you enhance user experience and achieve your business goals.
Email Marketing Campaign Audit
Our email marketing campaign audit offers a systematic approach to enhance your current strategy. We’re here to help you forge meaningful connections with potential and existing customers through a range of strategies, including email campaigns, newsletters, promotions, and automated emails. This audit is instrumental in boosting brand awareness, directing traffic to your website, and fostering lead generation and sales. Additionally, we address crucial elements such as email list management, personalization, segmentation, content creation, design, and layout to ensure your campaigns resonate effectively with your audience.
Work with our digital marketing audit company to find out if your marketing campaigns are effective for your business.
A campaign audit assesses your digital marketing campaigns’ performance, identifying strengths, weaknesses, and opportunities for improvement to enhance ROI and achieve your marketing goals.
Regular audits, ideally after major campaigns or quarterly, help keep strategies aligned with objectives and market dynamics, ensuring ongoing effectiveness and optimization.
Yes, we audit campaigns across all channels, including social media, email, PPC, SEO, and content marketing, for a holistic view of your digital marketing efforts.
We analyse a range of metrics, including engagement, conversion rates, ROI, cost per acquisition, and more, tailored to the specific objectives of each campaign.
If requested, we can include a competitive analysis to benchmark your campaigns against industry standards and identify areas for competitive advantage.
We can audit both ongoing and completed campaigns. Ongoing audits allow for real-time adjustments, while post-campaign audits provide insights for future planning.
The duration depends on the campaign’s complexity and scope, ranging from a few days for a single-channel campaign to several weeks for multi-channel campaigns.
Yes, our audit reports include actionable insights and specific recommendations to improve campaign performance and marketing strategy.
By identifying underperforming aspects of campaigns and reallocating resources to more effective strategies, audits can significantly enhance marketing efficiency and ROI.